Swole O’clock (now SForce Watches) is an American watch brand selling in 120+ countries around the world.

At Terannum, we helped bring the brand to Indian customers. Our team executed and ran Indian operations from scratch and helped grow the brand to eight-figure revenues (INR) in less than 12 months.

The company undertook a rebranding exercise in 2019 to appeal to a wider audience around the world. It now operates under ‘SForce Watches’.

Our work with Swole involved all elements of launching Indian operations - company formation, legal & structuring processes, team building & hiring, sales, logistics & warehouse management, customer support management, influencer marketing & management, and SEO & ORM.