Fuel Formula

Food diet for a health conscious market

Year

2018

SECTION

Online Solutions

TYPE

Product

Website

E-commerce

SERVICES

Full Service E-commerce

Logistics

Brand Strategy

Website

Operations

Customer Support Management

Design

OVERVIEW

Fuel Formula, under the Bombay Wellness Group, is an initiative in the health food space. The meal replacement concept was popularised in 2015 and the brand aimed to bring that to India to supplement food diets for a health-conscious market.

Our work with Fuel Formula involved all elements of the Indian operations - product manufacturing & quality control, retail strategy, eCommerce build, packaging & identity, and brand strategy.

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