Mumbai
64/3, Podar Chambers, Hornimann
Circle, Fort, Mumbai, MH, India
400 016
CHAT WITH US
Year
2018
SECTION
Online Solutions
TYPE
Product
Website
E-commerce
SERVICES
Full Service E-commerce
Logistics
Brand Strategy
Website
Operations
Customer Support Management
Design
OVERVIEW
Fuel Formula, under the Bombay Wellness Group, is an initiative in the health food space. The meal replacement concept was popularised in 2015 and the brand aimed to bring that to India to supplement food diets for a health-conscious market.
Our work with Fuel Formula involved all elements of the Indian operations - product manufacturing & quality control, retail strategy, eCommerce build, packaging & identity, and brand strategy.
Tech stack for the Project