Samsung Electronics is a global telecom and mobile equipment company. Samsung Malaysia is the group’s Malaysian subsidiary that controls business activities for Samsung Group in Malaysia.

Our engagement with Samsung Malaysia began in 2017 and included a wide range of services - strategy, local go-to-market execution, mini-sites, influencer activation, marketing and activation events, and PR.

Our efforts were extensively focused on the launch of the Note 9 flagship model. There was a special focus on partnering with local telcos in Malaysia to ensure penetration for the Note 9 locally across Malaysia.